Kicking off the 2021 Race Season in Style

Kicking off the 2021 Race Season in Style

The 2021 motorsports season is here and TSMGI is working with Valvoline to roll off the starting grid in style.

One of the best days of the year for our firm is the day after the Super Bowl because you know that means the next big sporting event on the calendar is the Daytona 500! The Great American Race is the unofficial start to the motorsports season for many and – for the past handful of years – TSMGI has worked with Valvoline to provide ‘Good Luck’ gift to their stable of sponsored drivers.

With an added emphasis on quality and design, TSMGI’s motorsports and promotions teams have worked together to provide Valvoline with high-end branded final product. Included in this year’s “Race Season Kickoff Kit” was a Valvoline-branded YETI thermostat and custom-branded bandana. To plus up the experience for the drivers receiving the gift, our team created a custom-branded box, inclusive of a personal letter from the Valvoline team.

Overall, 45 boxes were produced and distributed to Valvoline’s sponsored drivers, with additional product being ordered for use in promotional campaigns later on. Last year’s kit distribution was the start of a successful season for the Valvoline drivers, including the NASCAR Championship crown. Here’s to hoping for similar success in 2021!

If you or your team have interest in creating custom gifts for your employees, don’t hesitate to reach out to your TSMGI rep and we can help you with the process!